Mighty Buildings is an Oakland-based start-up specializing in sustainably produced 3D printed houses and ADUs. It was my first professional introduction to marketing. As a Marketing and Customer Success Intern, I created and executed a social media calendar, coordinated content creation, managed the social media accounts, assisted the team with website design and UX, wrote copy for the website and brochures, nurtured leads, managed the customer service email, gave tours of the warehouse, planned events and pop-ups, created and managed email campaigns, and dabbled in graphic design to support these tasks. It's a mouthful, but that's the beauty of start-ups... you get to wear many hats!

Multi-Platform Social Media Strategy & Management

My primary purpose was to create a social media strategy, implement a social media calendar, and manage all channels- Instagram, Twitter, LinkedIn, Youtube, and Facebook. For content strategy, I prioritized establishing credibility through client testimonials and case studies. I coordinated content creation by connecting with a videographer, photographers, set designers, and clients. I made sure all channels were active, messages and comments were responded to, leads were nurtured, and content calendar was implemented.